It’s Time is an Erasmus+ funded project implemented in 4 European countries: United Kingdom, Malta, Poland and Romania. It aims to involve young people in the fight against the climate crisis, by providingthem with tangible ways to take action. “It’s Time for this generation of young people to have a platform to do this”. Together with our partners, we create the world’s largest conservation network, where the idea is to have young people at the center of decision-making, to represent their generation and the environmental issues. We wish to incorporate teaching, learning and training activities into the project’s program, which consists of 3 stages.
The first stage represents a transnational meeting to decide the outline of the project. It marks the terms of reference for the Birdlife International Youth Leaders, where young people participate in a training programme following two main training modules: an induction and context to the work of BirdLife International and a focus on leadership with an emphasis on communication skills.
The second stage of the project is the implementation of the previous ideas. This stage foresees the selection process of young participants, aged between 18-24, to be part of the council. In September 2022, the selected young leaders to the council will participate in a learning, teaching and training activity, hosted by BirdLife International in the U.K. In addition to this stage, a volunteer brochure created by BirdLife Poland in consultation with the Council and other BirdLife partners will provide tangible ways for young people to volunteer and create meaningful actions to protect nature across Europe.
During the last stage of the program, the young people have to design and implement a communications campaign, with the support of Station Europe. They will learn how to engage young people with fewer opportunities with environmental issues and also deliver multiplier events with the guidance of their local project partner. Moreover, the youth will provide their recommendations to BirdLife International on the engagement methods that work and the environmental priorities which are important to this generation.
Enjoy the Moment
Discover the Magic
The project debuted in September 2022 at the Birdlife100 World Congress. Held in Cambridge and London, this event gathered conservationists and renowned advocates for the environment to work together and save nature from its downfall. As part of such a great moment for the BirdLife network, +30 young people from all over the world came there to form a Youth Council as part of the It`s Time project. Station Europe worked to teach the Young Leaders how to use social media for social good in pursuing their aim as advocates for climate and biodiversity problems. There were four days full of learning activities for the Young Leaders, accompanied by some recreational and nature-connected moments.
Between the 2nd-7th of April 2023, Station Europe’s team was at the second international meeting of the It’s Time project, in Smida, Romania.
Here, our Young Leaders gathered with their fellow members of the BirdLife Youth Council to discuss and establish the next steps of their nature conservation actions.
Station Europe delivered a Social Media Engagement workshop to help the Young Leaders reach their target audience better online.
The result? Great teamwork, outstanding presentations and post plans, topping it with eight ingenious and funny TikTok challenges, part of our First in a Lifetime Experience method.
Through the Birdlife International Youth Leaders, the project offers young people a platform to represent their generations and countries, by sharing their environmental priorities and concerns. As a result, through them, the BirdLife Network is also able to address these important matters, while starting a movement across the conservation community to ensure that young people are at the center of conservation actions over the next decade.
This project takes shape under a consortium of 5 partners from Europe: BIRDLIFE INTERNATIONAL from the United Kingdom, BirdLife Malta from Malta, Ogólnopolskie Towarzystwo Ochrony Ptaków from Poland, Societatea Ornitologică Română from Romania, and Station Europe.
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Donna Poole
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Mark Willson
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